Why Groups Are Shying Away from Candy Fundraising and Candle Fundraising
For years past, schools and youth sports groups have used candy fundraising and candle fundraising to help cover their costs. But based on environmental factors and the introduction of more cutting-edge programs, more and more fundraising coordinators are shying away from these “standbys”. Here’s what they’re seeking instead:
- Healthy Alternatives – with 1 in 5 children (6-11), 1 in 5 adolescents (12-19) and nearly 4 in 10 adults classified as obese in the United States, schools and communities are more health conscious than ever before. And fundraisers selling candy bars and cookie dough send the wrong message to our youth. Period.
- One-of-a-Kind Products – “candle” fundraisers have evolved to be catch-all catalogs full of bags, cookware and other random stuff – all items supporters can purchase anytime anywhere. So these fundraisers greatly lack uniqueness and the sense of urgency needed to excite supporters to act now.
- Home Delivery – it’s 2018 and families everywhere use websites like Amazon to get everything from home goods, groceries, prescriptions and pet food delivered to their doorsteps. So fundraisers like candles that put the onus on the fundraising group to distribute and deliver are, well, pretty archaic in this day and age.
- Higher Profits – sadly for our obesity rates and groups’ fundraising profits, candy is cheap. For example, chocolate bars only generate $0.50 profit per sale. But the fundraising “sweet spot” isn’t just higher priced items, because even expensive candles can only burn so long. It’s quality, reusable products supporters can enjoy for years to come.
To learn more about a fundraiser that beats candy and candle fundraising on all these fronts, call 888-825-9339.